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Macanudo Estate Reserve
Growing a Partnership from the Ground Up
When Macanudo partnered with boutique winery Flint Knoll on a new cigar, Moose told the story of the partnership from the ground up.
The Deets
Project
Macanudo Flint Knoll
Client
Macanudo Cigars
Year
2022
Category
Branding
Full-Funnel Programming
Services
- Content Strategy
- Brand & Project Management
- Social & Digital Assets
- Packaging Design
- In-House Video & Photography Lab
- Digital, Print & Collateral Production
- Video
The Situation
Macanudo partnered with boutique winery Flint Knoll to create Estate Reserve, a unique cigar aged in Flint Knoll’s cabernet barrels.
The Challenge
Design the look of the new cigar from the ground up and tell the story of the collaboration in general.
The Insight
The craft of making a premium hand-rolled cigar and high-end wine aren’t all that dissimilar.
Our Solution
Moose designed the cigar to match the premium aesthetic of Flint Knoll’s signature bottles and went on-location in Napa, CA to tell the story of the craft behind both wine and cigar making that led to this partnership.
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The Fruits of Our Labor
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