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New Amsterdam Vodka
Helping New Amsterdam Vodka Put Its Best On Ice
We made it possible for New Amsterdam Vodka to connect with hockey fans through a well-rounded partnership with the National Hockey League.
The Deets
Project
New Amsterdam NHL Sponsorship
Client
New Amsterdam Vodka
Year
2020
Category
Full-Funnel Programming
Partnerships & Collabs
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Experiential Events, Tours & Sampling
- Social & Digital Assets
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Video
The Situation
As the Official Vodka of the NHL®, New Amsterdam Vodka has the opportunity to show up big for hockey lovers.
The Challenge
Grow brand awareness among the wide network of NHL fans, underscoring our relevance and connection to hockey culture.
The Insight
There is already a significant overlap between vodka drinkers and NHL fans—we just had to reach them.
Our Solution
We’ve developed retail programming, local creative, digital ads, stadium branding and event activations, leading to a notable increase in sales.
Localized point-of-sale and team-specific shrink wraps featuring eighteen teams brought New Amsterdam Vodka onto fans’ home ice.
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Official Vodka of the NHL
We activate during two quarters a year (around the start of the season and the playoffs) to give fans the chance to win big prizes from game tickets to exclusive NHL gear.
Fans can catch New Amsterdam Vodka on game day with stadium signage—and even a few zambonis.
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