Turning Social Chatter Into a New Brand
We elevated Spittin’ Chiclets host Ryan Whitney’s signature drink—New Amsterdam Vodka and pink lemonade—into an actual brand extension, launching Pink Whitney by New Amsterdam Vodka.
Pink Whitney Launch
New Amsterdam Vodka
Partnerships & Collabs
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- HTML Emails
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
Ryan Whitney, hockey legend and host of Barstool Sports’ Spittin’ Chiclets podcast, broke the internet with his invention of the Pink Whitney: a mix of New Amsterdam Vodka and pink lemonade that took social media by storm.
Turn organic fan behavior into something New Amsterdam Vodka could own.
When it comes to their heroes, hockey fans are always hungry for more.
Moosylvania elevated his signature drink from social phenomenon to a full-blown brand extension, designing the packaging and launch campaign for the Pink Whitney by New Amsterdam Vodka. As they say on Spittin’ Chiclets, not a big deal.
Take your shot