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THE UGLY CO.
Showing Fans The Real Deal In Dried Fruit.
Moose helped consumers connect to the Ugly Co. mission with a refreshing retail program that put authenticity first.
The Deets
Project
Showing fans the beauty behind Ugly Co. and its tree-to- package dried fruit.
Client
UGLY CO.
Year
2024
Category
Two-Way Engagement
Services
Content Strategy
Brand & Project Management
Consumer Promotions
Display & Retail Enhancements
Digital, Print & Collateral Production
The Situation
Ugly Co. wanted to raise consumer awareness of its product, closed-loop production process, and relationship with its farmers through point-of-sale tactics in honor of National Farmers Month.
The Challenge
To develop a retail program that stands out in the store while connecting consumers to Ugly’s mission and encouraging them to explore the world of sustainable snacking.
The Insight
Ugly Co. delivers the ultimate freshness, getting produce from tree to package in 48 hours. Ugly’s small team, local relationship with farmers, dedication to sustainability, and zero additives make for a fresh take on dried fruit.
Our Solution
Encourage fans to taste the difference with $2 off coupon stickers on each package. Multiple POS elements communicate Ugly’s story to support its mission of supporting farmers and rethinking snacking in a sustainable way.
THE TRUE
BEAUTY OF UGLY
In honor of National Farmers Day, we delivered an in-store program that shows what makes the Ugly Co. so beautiful: their commitment to local farmers, reducing food waste, and helping the world snack smarter with delicious all-natural fruit, freshly dried to perfection.
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