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We transformed our Discover site into a hub for our Bachelor in Paradise campaign, which included blogs, cocktail recipes, quizzes, and a consumer promotion that sent one lucky fan to Mexico where Bachelor in Paradise is filmed! The sweepstakes generated more than 200,000 entries and helped grow the brand’s email database by 41%.

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    Aaron and James created and posted Bachelor in Paradise x RumHaven content on their social channels, which caught the attention of other show alumni and popular fan accounts like @ZacharyReality. We expanded our menu with personalized cocktails inspired by Season 8 stars Jill Chin and Serene Russell. Focusing on watch party occasions, Jill and Serene took to social to encourage fans who were tuning into the Bachelor in Paradise premiere to try their signature recipes.

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    We encouraged fans to immerse themselves in all things Bachelor in Paradise and to try the exclusive recipes.