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Venmo
Exploring Crypto with Venmo
How can an app that focuses on ease and simplicity get users to explore the financial complexity of crypto? We took a deep dive to help people dip their toes into crypto with Venmo.
The Deets
Project
An Intro to Crypto
Client
Venmo
Year
2021
Category
Full-Funnel Programming
Branding
Services
- Content Strategy
- Brand & Project Management
- Social & Digital Assets
- In-House Video & Photography Lab
- HTML Emails
- Digital
- Print & Collateral Production
- A/B Creative Testing
The Situation
Known for easy person-to-person payments, the Venmo app helped millions of people pay and get paid. But Venmo was ready to add financial features that would give people a chance to explore cryptocurrencies and do more with their money.
The Challenge
Support the launch of Crypto on Venmo with assets that encourage users to invest in new currencies through the app.
The Insight
The Crypto market is volatile and complex, but we could show people they didn’t have to dive in headfirst. Venmo’s user-friendly app experience would give investors the chance to dip a toe into crypto.
Our Solution
We created a launch campaign and evergreen communication stream that focused on the needs of first-time crypto buyers. By developing basic educational resources and emphasizing the ease of Venmo’s crypto experience, we alleviated intimidation and encouraged exploration.
A dedicated landing page sparked interest in Venmo’s new crypto offerings.
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Crypto on Venmo
Social assets helped Venmo’s followers pick up crypto basics before they made a purchase in the app.
An email series gave Venmo users the basics on buying blockchain currency.
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