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Versa Hemp
Launching a New Spin on Smoking
Versa Hemp is a standout smoke, and we wanted the branding to match. By leaning into Versa’s unique qualities, we created a brand with bright colors, bold statements and a mission to disrupt industry norms.
The Deets
Project
Versa Hemp Branding
Client
Versa Hemp
Year
2021
Category
Branding
Services
- Brand & Project Management
- Social & Digital Assets
- Packaging Design
- HTML Emails
- Digital, Print & Collateral Production
- Community Listening
- Video
The Situation
Our tobacco client was interested in expanding their offerings and wanted to launch a first-of-its-kind smoke. They’ve produced successful cigars for years, but this was their first go at something completely unexpected.
The Challenge
Develop a new breakthrough hemp brand from the ground up—everything from positioning and naming to packaging and launch materials.
The Insight
With a product this innovative, we wanted to create a brand identity that defies industry norms and connects with a new kind of consumer. An identity that stands out just as much as the product itself.
Our Solution
We created an eye-catching brand that’s bold, colorful, and energetic in every aspect. Versa Hemp wouldn’t just look different—it would make people think differently about their smoking experience.
Moosylvania developed the name and look of the new Versa brand.
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Smoking Redefined
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