Chloe Wines wanted to grow awareness for their Pinot Grigio varietal through a collaboration with Lele Sadoughi and a limited edition bottle. Moosylvania’s task was to amplify the partnership and highlight the bottle in a fresh, relevant way.
Moose launched the #TakeABow digital campaign, bringing the partnership to life through influencer content that blended fashion, lifestyle and entertaining.
Our team creative directed seven posts – from unboxings to “Get Ready With Me” videos to hosting occasions – that highlighted the limited edition bottle. The campaign delivered more than 273,000 impressions, 6,000+ interactions, and 2,400+ new Instagram followers for Chloe.
Moosylvania created a box worth treasuring, through hyper-luxury materials and accessories: soft touch magnetic box, velvet topper, jewelry tray, Lele Ear Rings, Lele Bow, limited edition Chloe bottle, all in custom packaging sleeves and personalized cards.
Because influencers aren’t the only ones that deserve more gifts, we created a unique unboxing experience that extended the gifting experience beyond just influencers. Our key influencers received two of our limited edition gift boxes and spotlighted a women in their own life with a gift box of their own to show their appreciation for them.
Beyond unboxing and to create additional awareness frequency with our target audience, our influencer campaign extended into incorporating the Limited Edition Chloe bottle into aspirational lifestyle moments like #GRWM and spring hosting BTS.
