The Challenge
MD 20/20 was ready to turn their new Mad Dog RTD loose, but they needed a way to introduce it authentically – without losing the spirit that has made MD 20/20 a cult favorite.
An Original Approach to Mad Dog
The Solution
Moose partnered with a trio of hand-picked influencers to help launch the new brand with personality and credibility.
Their distinct voices and built-in audiences brought the product to life in a way that felt real, not forced. The campaign racked up over 120,000 organic impressions and sparked 5,000+ interactions, all without compromising the Mad Dog vibe.
Moosylvania identified that our product is perfect for pre-gaming for summer activities and our audience over indexes in seeking experiences. Wth our influencer partner Jackie La Bonita we captured the authentic “Come With Me” story of her friends gathering to enjoy Mad Dog by MD20/20 at home before a local baseball game. Strategic paid boosting allowed us to show up in a relevant way to the Houston market.
When speaking to a local community like Atlanta, you start by exploring what content and creators are uniquely trending in that area. This search for authentic local talent uncovered the famous dancer Toosie and his trend setting crew. Moosylvania created a retro music video style complete with in-store product discovery, pre-game house party and a custom song beat and dance inspired by the pop sound of our top.
A lot of new drink and flavor discoveries are happing through enthusiasts like Rahsaun who create engaging and authentic at home reviews. We worked with Rahsaun and his equally famous friends to grab attention through a blind taste test that created suspense and gamification.