We’re pioneers in consumer participation

It’s not what we say – it’s what consumers teach us

We continuously monitor the ever-evolving world of brand relationships to better understand how and why people adopt brands. Our 10 years of Millennial research has not only helped us power big ideas, but push our industry forward.

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Think you know Millennials?

Even after 10 years of research, Millennials still surprise us. Want to see how the generation that changed everything keeps changing things up? Correctly guess the top five brands on this year’s Top 100 Brands list, and we’ll share our findings.

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Check out our latest takeaways

Step Out of the Ad World and into the Real World

Read More Step Out of the Ad World and into the Real World

Know: Convenience and Personalization are 'Expectations,' Surprises are 'Extra Special'

Read More Know: Convenience and Personalization are 'Expectations,' Surprises are 'Extra Special'

May 6, 2022

Moose Trend Tracker: April 2022

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April 4, 2022

Moose Trend Tracker: March 2022

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Explore more of our research in The Participation Game and Join the Brand

The Participation Game and Join the Brand book covers The Participation Game and Join the Brand book covers

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