We’re pioneers in consumer participation
It’s not what we say – it’s what consumers teach us
We continuously monitor the ever-evolving world of brand relationships to better understand how and why people adopt brands. Our 10 years of Millennial research has not only helped us power big ideas, but push our industry forward.
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Think you know Millennials?
Even after 10 years of research, Millennials still surprise us. Want to see how the generation that changed everything keeps changing things up? Correctly guess the top five brands on this year’s Top 100 Brands list, and we’ll share our findings.
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Check out our latest takeaways
Explore more of our research in The Participation Game and Join the Brand
