We’re pioneers in consumer participation

It’s not what we say – it’s what consumers teach us

We continuously monitor the ever-evolving world of brand relationships to better understand how and why people adopt brands. Our 10 years of Millennial research has not only helped us power big ideas, but push our industry forward.

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With over 20,000 responses, our annual national survey has given us a clear picture of Millenials’ favorite brands and how and why they adopt them.

See Who Made the List

Check out our latest takeaways

Think: “It’s Not About Me, It’s About You,” - Brands in 2020

Read More Think: “It’s Not About Me, It’s About You,” - Brands in 2020

Step Out of the Ad World and into the Real World

Read More Step Out of the Ad World and into the Real World

Know: Convenience and Personalization are 'Expectations,' Surprises are 'Extra Special'

Read More Know: Convenience and Personalization are 'Expectations,' Surprises are 'Extra Special'

June 2, 2021

Moose Trend Tracker: May

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April 30, 2021

Moose Trend Tracker: April

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Explore more of our research in The Participation Game and Join the Brand

The Participation Game and Join the Brand book covers The Participation Game and Join the Brand book covers

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