3 months ago

Moose Trend Tracker: February

We analyze data every month to help you stay on top of what’s trending. Explore some of our latest discoveries.

BEVERAGE

40%

Of American consumers are interested in home cocktail kits and to-go cocktails. 20% are willing to explore drinks they weren’t aware of before lockdown.
(Bacardi 2021 Cocktail Trends Report/Nielsen CGA On-Premise Survey, Feb. 2021)

SPORTS & FITNESS

96.5 Million

People watched Super Bowl 55, compared to 2020’s 105 million viewers. Viewership for the big game took a hit this year, but was still the most live-streamed NFL contest ever, according to USA Today.
(USA Today, Feb. 2021)

FINANCE

30%

Or 3 in 10 millennial and Gen Z couples state that the hardest part of a relationship when talking about money is that they were raised with different viewpoints regarding finances. This difference leads to disagreements around how to spend and save, with 75% saying that they have been upset with their partner about a financial decision. The top reason for disagreements being their partner made a big purchase decision without telling them.
(Magnify Money, Feb. 2021)

SHOPPING

53%

Of partners say they spent money on flowers and chocolates for Valentine’s Day this year, while others focused on nice gestures such as breakfast in bed (42%), instead of store bought gifts.
(YouGov, Feb. 2021)

ENTERTAINMENT NEWS

90%

Growth of podcast listenership in 2020. The majority of listeners are using Spotify compared to other platforms.
(The Motley Fool, Feb. 2021)

MISCELLANEOUS

5%

Increase from millennials and Gen Z consumers in interest when it comes to OOH advertising. This increase has taken place since last September. The general population also states that OOH plays an important role in awareness with ¼ of consumers saying they have learned of new brands or businesses in this way.
(Marketing Dive, Feb. 2021)

COLLABS & PARTNERSHIPS

DoorDash, Shake Shack and Boyz II Men came together for a nostalgia-themed Valentine’s Day promotion. The “Love Delivered” effort included a live-streamed concert, limited-edition menu items and date-night kits.
(Marketing Dive, Feb. 2021)

Beer brand Labatt USA is teaming up with Snapchat and four NHL teams on an AR experience. In the markets of four teams - Pittsburgh Penguins, Philadelphia Flyers, Buffalo Sabres and Detroit Red Wings - Snapchat users who scan Snapcodes on select Labatt USA boxes will unlock a Marker Lens experience that causes an arena and virtual Jumbotron to appear in AR. This first-of-its-kind Marker Lens gives hockey fans another way to engage with the NHL as most teams cannot host fans at games.
(Marketing Dive, Feb. 2021)

BRANDS SHOULD…

“...revisit their value proposition and close the gap between what they say and what they do,” Kartik Srinivasan, Marketing Manager at Achievers, tells CMO. “Organisations that can clearly state the ‘why’ at the center of their marketing message will have a greater edge in regaining trust and getting their message across.”
(CMO, Feb. 2020)

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