Step Out of the Ad World and into the Real World
Prior to March 2020, already 1 in 5 Millennials said their favorite brand supports causes or values they believe in.
As the world approaches 2021 if there was still any question, there certainly isn’t now. Society has shown that brands have to participate in the real world and show up in tangible ways.
70%
of Millennials say it’s important that a brand they purchase supports or aligns with their personal values or beliefs.
62%
of Millennials agree that their favorite brand supports, makes real change or raises awareness around causes and movements.
61%
of Millennials agree that their favorite brand shares important news, information or perspectives.
After all, there is a reason that the saying ‘actions speak louder than words’ became a cliché.
So, how can your brand support your fans? That's where we come in.