Think: “It’s Not About Me, It’s About You,” - Brands in 2020
To create actionable messaging and actionable campaigns, brands have to know what matters to their fans and deliver appropriate and engaging responses.
of Millennials say it’s important that brands personalize content in order to drive purchase.
Millennials and Gen Z are redefining the term ‘selfish.' Even Millennial-approved Matthew McConaughey (almost ½ of his followers are Millennials) says that, every once in a while, ‘you have to fish for yourself.’
The term selfish is being seen as a synonym for self-care and for recognizing that everything people do is personal and understanding that personal makes people more empathetic.
Source: Helixa, 2020 Source: The Rachel Hollis Podcast, 2020
Brands that understand how to promote the selfless side of selfish, without sacrificing how to connect personally, win in Millennials' search to make their world a better place.
So, how do brands check both boxes of thinking big and activating personally? That's our specialty.