October 2, 2018

Join The Brand: Story Told

By Norty Cohen

Join The Brand.

By: Norty Cohen, Jillian Flores, Meggie Peterson

Now Available, from IdeaPress Publishing

After answering the question, "How and why do consumers adopt brands," we take the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long-term equity. To learn more about Join The Brand, visit NortyCohen.com.

BUY NOW – BARNES AND NOBLE
BUY NOW – AMAZON

We're ready when you are.

Thank you

Join the brand - submission confirmed..