December 11, 2017

The Participation Game: Story Told

By Norty Cohen

 

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The Participation Game.

By: Norty Cohen

Now Available, from IdeaPress Publishing

The Participation Game examines how and why consumers adopt brands. Based on five years of consumer research and over 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. In the book, you'll find workbook activities provide a logical next step for marketers. To learn more about The Participation Game, visit TheParticipationGame.com.

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