The Participation Game: Story Told
If you're interested in learning more about our 5-year study of Top 100 Brands, follow the link below.
The Participation Game.
By: Norty Cohen
Now Available, from IdeaPress Publishing
The Participation Game examines how and why consumers adopt brands. Based on five years of consumer research and over 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. In the book, you'll find workbook activities provide a logical next step for marketers. To learn more about The Participation Game, visit TheParticipationGame.com.