It's More Than aR A N K I N G It's a R E S O U R C E

Consistency. Transparency. Comfort. Convenience. The list of what Millennials want is longer than ever. To make this year’s list, brands had to check every box, and do it better than everybody else.

Some big names have stayed at the top. Some new names have joined the list. This year’s Top 100 Brands1 illustrates that there’s always the opportunity for a brand to connect with Millennials – and climb the rankings when it does.

What We Heard

We're Just Getting Started

From industry standards to unexpected insights, our research helps brands understand the Millennial mindset. While we’re uncovering new details, you can dig into a decade’s worth of research.

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It’s no surprise that we help brands become favorites. Yours could be one of them.

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