It's More Than a It's a
Consistency. Transparency. Comfort. Convenience. The list of what Millennials want is longer than ever. To make this year’s list, brands had to check every box, and do it better than everybody else.
Some big names have stayed at the top. Some new names have joined the list. This year’s Top 100 Brands1 illustrates that there’s always the opportunity for a brand to connect with Millennials – and climb the rankings when it does.
1Based on 1,000 Millennial write-in responses. Olympic-style ranking.
*New to the list in 2022, compared to 2021 Top 100 Brands.
What We Heard
We're Just Getting Started
From industry standards to unexpected insights, our research helps brands understand the Millennial mindset. While we’re uncovering new details, you can dig into a decade’s worth of research.Read More