We Turned 21
Peep our nostalgic collab with 4 Hands brewery, inspired by the early 2000s.
How does an ad agency celebrate turning 21? The same way most people do—by cracking open a cold beer with friends!
After serving the beverage industry – as well as other national clients – with creative branding, product launches, partnerships, promotions and marketing campaigns since 2003, it was only right to launch our own celebratory brew. That’s why we turned to our friends at 4 Hands Brewery. Together, we created Moose Space, a limited edition IPA.
Moose Space celebrates our milestone birthday as well as the early days of social media, with its retro packaging paying tribute to Myspace. Each can includes a QR code linking to MooseSpaceBeer.com, you can dive into a throwback experience that includes custom social profiles, stream DJ-curated party playlists, and play a photo hunt game called MooseTouch.
Kevin Lemp, Owner of 4 Hands Brewing Co., shared the brewery’s enthusiasm: “When Moosylvania approached us to create a beer for their 21st anniversary, we were excited from the start. The idea of pairing our craft beer expertise with a playful nod to early social media was too good to pass up. Moose Space IPA is a 6.5% India pale ale, brewed with Galaxy hops, offering tropical aromas of citrus, peach, and passion fruit. We’re thrilled to transport beer drinkers back to their Myspace days while celebrating Moosylvania’s journey.”
“We thought it was only fitting to not just celebrate turning 21, but to do it in a way that reflects how we approach advertising every day,”
We celebrated the release at an exclusive launch event that kept the throwback vibes alive with retro styles, disposable cameras, pop playlists from the past, and airbrushed accessories. “We thought it was only fitting to not just celebrate turning 21, but to do it in a way that reflects how we approach advertising every day,” said Andrew Cohen, CSO & Co-Owner of Moosylvania. “To stay relevant, brands need to collaborate and bring fresh ideas to the table. We were inspired by 4 Hands Brewery’s creativity and knew this partnership could drive a unique St. Louis synergy.”
True to its St. Louis roots, Moose Space IPA is also available in select locations and grocers in the metro area.
Point of Sale materials emphasized our partnership with 4 Hands Brewing Co.
A throwback Photo Hunt game encouraged visitors to stay and play onsite.