Helping New Amsterdam Vodka Put its Best on Ice
New Amsterdam Vodka
We’re leveraging New Amsterdam Vodka’s status as The Official Vodka of the NHL to grow brand awareness among the wide network of NHL fans. To do this, we’ve been developing retail programming, local creative, digital ads, stadium branding, and event activations, leading to a notable increase in sales.
LOCALIZED POINT OF SALE
Stadium Branding
Creative for NHL tentpole events included point of sale, PA announcements, stadium signage, custom shrink-wrapped bottles, and even a few Zambonis.
BRAND TAKEOVER ON NHL.COM
