Going Above and Beyond for Scrubs
Scrubs and Beyond
For healthcare professionals, scrubs are more than a uniform; they’re a form of self-expression. We set out to grow brand affinity, and ultimately sales, by celebrating the individuals who wear them with a test-and-learn social campaign.
DEVELOPED A BRAND VOICE AND STYLE

INCREASED ONLINE CONVERSION WITH 120% ROI

CONNECTED WITH OUR AUDIENCE

