# Brand Identity & Development

As a full-service creative agency with decades of experience building national brands, we know what works when it comes to branding. Let us help your brand grow through branding, packaging design and positioning strategy.

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# **01  Branding** Iconic Brands Start With Original Branding

That’s where we come in. As a full-service creative agency with decades of experience building national brands, we’re experts at creating original logos, packaging designs, and full-blown brand identities you’ll recognize instantly. And eternally.

[Work with us ](#ServiceForm_ServiceForm)

## Our Work So Far

![Pink Whitney Vodka Detailed Image]()

### Pink Whitney Vodka

We designed the logo, packaging and full launch campaign for Pink Whitney, a brand jointly created by Gallo and Barstool Sports’ Spittin’ Chiclets podcast.

![Viarae Prosecco Detailed Image]()

### Viarae Prosecco

We helped launch Issa Rae’s debut Prosecco with a go-to-market strategy that extended from retail to digital.

![General Cigar Detailed Image]()

### General Cigar

Moose modernized the logo and brand identity of General Cigar, the parent company of some of the most prominent cigar brands in the world.

![Singer Momento Detailed Image]()

### Singer Momento

It's a living, breathing being with its own personality, dreams, and stories to tell. See how we developed a fully-fleshed identity and go-to-market strategy for Singer's newest craft machine.

![Share THC Refreshers Detailed Image]()

### Share THC Refreshers

Moosylvania refreshed the logo, packaging and website for Share, a THC-infused beverage brand.

![Macanudo Emissary España Detailed Image]()

### Macanudo Emissary España

We created the look and packaging for Macanudo Emissary España, the first in a line of cigars that features European tobacco.

![CAO Arcana Detailed Image]()

### CAO Arcana

Moose developed the concept of CAO Arcana, a series of cigars featuring rare tobaccos and techniques, and designed the look for each individual launch.

## Brand Identity & Development Services

- Brand Strategy, Research & Positioning

We’ll start with a deep dive into your brand and the competitive landscape to understand your unique value proposition—and what it means to your audience. Then, we’ll look for new opportunities to stand out, accelerate growth, and help you reach your goals.
- Naming + Packaging & Logo Design

Launching or rebranding? We’re pros at cooking up new product names that everyone will remember. We can also create original logos and packaging designs that are clean, ownable, and instantly recognizable. Just like an iconic brand should have.
- Brand Identity & Visual Guidelines

Some call it a BVI, others a brand bible. We call it the ultimate way to maintain integrity and consistency across channels. Work with us for a comprehensive brand guide that establishes your tone of voice, key messaging, and elements of your visual identity. And, how to use them all in practice.
- Go-To-Market Strategy

Once you’re ready to sell, we’ll develop a custom strategy to boost awareness, build buzz, and drive trial for your brand. We use a mix of channel planning, creative campaign concepting, influencers, and PR outreach + paid media support.

## Your Brand Is More Than a Pretty Face

It’s a living, breathing being with its own personality, dreams, and stories to tell. See how we tell them from the jump with a go-to-market strategy that starts with research, naming and positioning.

[  *See the Project*  Singer Momento    ](/work/singer-momento/)

[ ![Singer Momento Example Project Image]() ](/work/singer-momento/)

## Wanna Meet For a Drink?

Whether you’re launching a new product, rethinking your strategy, or looking for a creative refresh, we’d love to chat over martinis a là Don Draper. Or, even over the phone. Or Zoom. 
Let us know what you need, and let’s get to work.

[  *More Services*  Digital Growth & Lifecycle Strategies   ](/services/digital-growth-and-lifecycle-strategies/)