-
Camarena Tequila
Celebrating Local Taco Scenes with Camarena
To help Camarena Tequila connect with foodies, we teamed up with VICE and MUNCHIES to bring back their hit series, Todos Los Tacos.
The Deets
Project
Todos Los Tacos
Client
Camarena Tequila
Year
2021-2022
Category
Two-Way Engagement
Partnerships & Collabs
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Social & Digital Assets
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- A/B Testing
- Video
The Situation
Camarena Tequila wanted to connect with foodies across the country and encourage more fans to top their next taco night off with Camarena.
The Challenge
To make our food platform stand out in a cluttered Taco Tuesday space.
The Insight
Foodies not only crave quality recipes and pairings, but also the stories behind them.
Our Solution
We brought back VICE and MUNCHIES hit series, Todos Los Tacos, to celebrate the stories behind all the tacos and the people who cook them. We also engaged with fans on a deeper level by inviting them to test their taco knowledge for the chance to win a Taco Tuesday kit.
We showed support for local taco scenes by sponsoring new episodes featuring local chefs.
We used exclusive content and prizes to drive fans to our site from VICE and MUNCHIES’ properties.
Check out more ways we encourage two-way engagement
Putting CAO Fans in the Driver’s Seat for Their Newest Launch
We built a custom AI-powered bot to support the launch of CAO’s newest cigar, the Flathead 860.
Helping New Amsterdam Vodka Put Its Best On Ice
We made it possible for New Amsterdam Vodka to connect with hockey fans through a well-rounded partnership with the National Hockey League.
Driving Fans Coconuts with a Summer-Y Launch Sweeps
Moose helped RumChata grow its email list by nearly 32% and reach hundreds of thousands of fans with a targeted digital launch program for RumChata Coconut Cream.
Sipping Into Summer With Bachelor In Paradise
Partnering with former contestants Aaron Clancy and James Bonsall, who made waves for finding bromance instead of romance on the show, we launched a campaign inspiring fans to shake up their summers and cheers to the unexpected with new Bachelor in Paradise x RumHaven cocktails.
Creating a Place for Cigar Fans to Connect
Moose gave cigar fans a place to connect with their favorite cigar brands–and other cigar smokers–by launching Cigar World.