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SINGER Momento
Crafting the SINGER® Momento™ Brand
Working from prototype to final product, we created a brand identity and complete go-to-market strategy for SINGER’s new craft cutting machine.
The Deets
Project
SINGER® Momento™ Product Launch
Client
SINGER
Year
2024
Category
Full-Funnel Programming
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Social & Digital Assets
- Display & Retail Enhancements
- Digital, Print & Collateral Production
The Situation
Known as a leader in the sewing space, SINGER® was ready to expand into new creative territories with the product launch of their first ever craft cutting machine.
The Challenge
We needed to name, brand, package, and launch SINGER’s craft cutting machine with a go-to-market strategy that would translate their success with sewing into consumer demand for their crafting solutions.
The Insight
Whether our audience is sewing or crafting, they’re putting their heart into every handmade project. With this launch, we highlighted the special moments and memories that matter to every SINGER customer.
Our Solution
SINGER Momento™ launched with a full range of retail POS, paid media, digital ad placements, an email campaign, and video assets showcasing how SINGER innovation supports consumer inspiration.
Our video content showed consumers how SINGER Momento could help them make the most of their crafts.
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Make Moments That Matter
We supported the product launch with emails, banner ads, social assets and paid media placements.
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