Bringing the Flavor with Spice Adams
To keep our Family engaged, delighted and always on their toes, we partnered with former NFL player and media personality Spice Adams for multiple campaigns from product launches to holiday programs.
Partnerships & Collabs
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- HTML Emails
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Development
While E&J Brandy has always been able to create long lasting relationships with influencers and fans, we wanted to bring a big personality to the mix to keep our Family engaged and delighted.
Find the perfect partner—one with relevance to the brand, connection to our target and a personality in line with our brand pillars.
We needed a partner with the perfect mix of humor and authenticity. That’s why we partnered with a spokesperson known for spicing up the game: Anthony "Spice" Adams. After all, the former NFL player turned internet superstar has the unique voice, roster of beloved characters and storytelling chops to always Spice things up.
We’ve created a multiyear connection with Spice, working with him on everything from a new product launch to a holiday program that invited the E&J family to ‘Nog with us all season long.
We partnered with Spice to help us launch E&J Spiced for the holiday season, creating everything from point of sale materials to social media support to co-branded swag.
Bring Some Spice