-
E&J Brandy
Bringing the Flavor with Spice Adams
To keep our Family engaged, delighted and always on their toes, we partnered with former NFL player and media personality Spice Adams for multiple campaigns from product launches to holiday programs.
The Deets
Project
E&J Spiced
Client
E&J Brandy
Year
2020
Category
Partnerships & Collabs
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Video
- Community Development
The Situation
While E&J Brandy has always been able to create long lasting relationships with influencers and fans, we wanted to bring a big personality to the mix to keep our Family engaged and delighted.
The Challenge
Find the perfect partner—one with relevance to the brand, connection to our target and a personality in line with our brand pillars.
The Insight
We needed a partner with the perfect mix of humor and authenticity. That’s why we partnered with a spokesperson known for spicing up the game: Anthony "Spice" Adams. After all, the former NFL player turned internet superstar has the unique voice, roster of beloved characters and storytelling chops to always Spice things up.
Our Solution
We’ve created a multiyear connection with Spice, working with him on everything from a new product launch to a holiday program that invited the E&J family to ‘Nog with us all season long.
Spice lent his unique voice and storytelling skills to content that helped fans bring E&J Spiced home for the holidays.
We partnered with Spice to help us launch E&J Spiced for the holiday season, creating everything from point of sale materials to social media support to co-branded swag.
-
Bring Some Spice
Check out other partnerships we’ve brought to life
Helping New Amsterdam Vodka Put Its Best On Ice
We made it possible for New Amsterdam Vodka to connect with hockey fans through a well-rounded partnership with the National Hockey League.
Sipping Into Summer With Bachelor In Paradise
Partnering with former contestants Aaron Clancy and James Bonsall, who made waves for finding bromance instead of romance on the show, we launched a campaign inspiring fans to shake up their summers and cheers to the unexpected with new Bachelor in Paradise x RumHaven cocktails.
Turning Social Chatter Into a New Brand
We elevated Spittin’ Chiclets host Ryan Whitney’s signature drink—New Amsterdam Vodka and pink lemonade—into an actual brand extension, launching Pink Whitney by New Amsterdam Vodka.
Celebrating Local Taco Scenes with Camarena
To help Camarena Tequila connect with foodies, we teamed up with VICE and MUNCHIES to bring back their hit series, Todos Los Tacos.