Localized point-of-sale and team-specific shrink wraps featuring eighteen teams brought New Amsterdam Vodka onto fans’ home ice.

  • Official Vodka of the NHL

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  • We activate during two quarters a year (around the start of the season and the playoffs) to give fans the chance to win big prizes from game tickets to exclusive NHL gear.

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    Fans can catch New Amsterdam Vodka on game day with stadium signage—and even a few zambonis.