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Pink Whitney
Turning Social Chatter Into a New Brand
We elevated Spittin’ Chiclets host Ryan Whitney’s signature drink—New Amsterdam Vodka and pink lemonade—into an actual brand extension, launching Pink Whitney by New Amsterdam Vodka.
The Deets
Project
Pink Whitney Launch
Client
New Amsterdam Vodka
Year
2019
Category
Partnerships & Collabs
Branding
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Video
- Partnerships
The Situation
Ryan Whitney, hockey legend and host of Barstool Sports’ Spittin’ Chiclets podcast, broke the internet with his invention of the Pink Whitney: a mix of New Amsterdam Vodka and pink lemonade that took social media by storm.
The Challenge
Turn organic fan behavior into something New Amsterdam Vodka could own.
The Insight
When it comes to their heroes, hockey fans are always hungry for more.
Our Solution
Moosylvania elevated his signature drink from social phenomenon to a full-blown brand extension, designing the packaging and launch campaign for the Pink Whitney by New Amsterdam Vodka. As they say on Spittin’ Chiclets, not a big deal.
Iconic bottle design leveraged the icons and elements beloved to Spittin’ Chiclets fans and stood out immediately on shelves.
An exciting social campaign featuring the stars of Spittin’ Chiclets built anticipation for the launch.
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Take your shot
Pink Whitney won in the on-premise space with eye-catching materials.
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