The Challenge
To support their Super Bowl spot that featured icons of their past campaigns joining forces, Bud Light needed to find a way to introduce viewers to their new loyalty program: Bud Light Legends.
An Original Approach to Bud Light Legends
The Solution
Moose created and developed an engaging platform to not only educate Bud Light fans on what to expect from the new loyalty program, but excite them by reintroducing their favorite Bud Light Legends.
Our Bud Light Legends site put these beloved characters front and center, and featured classic commercial content from Super Bowls past.
Moosylvania built a site that could handle Super Bowl traffic and introduce viewers to the Bud Light Legends program.