The Challenge
As the Most Awarded Tequila, Camarena has a spirit that stands on its own. But how could it stand out in the crowded tequila space?
An Original Approach to Todos Los Tacos
The Solution
Recognizing the need to generate reach and awareness among tequila drinkers, Moosylvania connected Camarena with media juggernaut Vice Munchies to co-produce the hit original series Todos Los Tacos.
Telling the authentic stories of taquerias around the country, Todos Los Tacos helped build tacos and food culture into an ongoing brand pillar for Camarena.
Todos Los Tacos content lived on Vice.com and YouTube.
Retail and social content drove to our own brand hub for additional exclusive content and promotions.
Identifying micro-influencers helped bring more taco content to life on key holidays & tequila moments, like Taco Tuesdays.
Establishing Mexican food culture as a brand pillar allowed us to work with other partners in the space, like the iconic chili/lime seasoning Tajín.