The Challenge
CAO Cigars was debuting one of its largest cigars to date, the Flathead 860, and we wanted to build buzz and excitement with a launch campaign that was just as big.
An Original Approach to CAO Dream Machine
The Solution
With the Flathead brand being built on hot rod culture, Moose developed the ai-powered CAO Dream Machine to let fans design the car, motorcycle or truck of their dreams – which they did, over and over again.
After creating their own vehicles, we educated fans about the entire Flathead lineup and gave them the opportunity to win a cigar “tool kit” for their own garages.
The landing page hosts the main site mechanic - the A.I. prompt to build their dream machine.
Social and email campaigns supported participation and shareability.
