The Challenge
Leading payment app Venmo wanted to help consumers explore the world of cryptocurrency and do more with their money. But how could we translate Venmo’s user-friendly approach to the complexity of crypto?
An Original Approach to Crypto with Venmo
The Solution
We showed consumers they didn’t have to dive in headfirst. They could dip their toe into crypto with Venmo.
Moose created and developed communications that focused on the needs of first-time crypto buyers.
By developing basic educational resources and highlighting the ease of Venmo’s crypto experience, we alleviated intimidation and encouraged exploration.
A dedicated landing page sparked interest in Venmo’s new crypto offerings.
