# Crypto with Venmo

Follow crypto's foray to the masses. Learn how Moose helped bring Crypto to Venmo consumers.

#  An Original Approach to Crypto with Venmo

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## The Challenge

Leading payment app Venmo wanted to help consumers explore the world of cryptocurrency and do more with their money. But how could we translate Venmo’s user-friendly approach to the complexity of crypto?

##  The Solution

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We showed consumers they didn’t have to dive in headfirst. They could dip their toe into crypto with Venmo.

Moose created and developed communications that focused on the needs of first-time crypto buyers.

By developing basic educational resources and highlighting the ease of Venmo’s crypto experience, we alleviated intimidation and encouraged exploration.

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A dedicated landing page sparked interest in Venmo’s new crypto offerings.

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