The iconic yogurt brand was lacking an equally iconic social feed. As they prepared to launch their new packaging and formula, they needed to turn their dormant platforms into a lively, engaged community leveraging organic content and influencer partnerships.
To coincide with the new Danimals packaging rebrand, Moose saw an opportunity to refresh the Danimals social pages with more lifestyle and relatable high-energy content. To expand Danimals' reach, we partnered with relevant influencers in the parenting space and ran a Nugget Couch giveaway to drive engagement and excitement around the brand. Leading up to the launch and giveaway, we warmed up the feed with relatable organic content to shift the feed from then and now.
We gave fans relatable parenting content focused on seeing your kids Be Giant and letting them take risks and learn.
To lean into our new lifestyle theme and tease elements of the rebrand, we gave fans some behind-the-scenes of our new commercial.
To spread awareness of the new Danimals, we partnered with parenting creators to showcase the updated product through relatable family moments, product education, and engaging giveaways that introduced the rebrand through trusted voices.