Stoking passion with fashion.
For our fans, E&J isn’t just a brandy. It’s a cultural icon. To celebrate our fans’ love of the brand, we collaborated with urban lifestyle brand 40s & Shorties to create an exclusive line of clothing and accessories inspired by the classic brandy.
We used the collection to spur social participation, and the participation fueled new levels of engagement within our community. Oh, and the entire lineup sold out on 40sandShorties.com, too.