The Challenge
E&J has a captive audience with the Moose-built E&J Family loyalty platform. But to help engage our Family, we needed to find the perfect partner – one with a connection to our target and a personality in line with our brand’s.
An Original Approach to E&J x Spice Adams
The Solution
The Spice was right. Moosylvania signed former NFL defensive lineman turned internet superstar Anthony ‘Spice’ Adams to a multi-year contract to create content for E&J.
Our new franchise player has helped the brand amplify everything from new product launches to a holiday program that invited the E&J family to ‘Nog with us all season long.
Spice lent his unique voice and storytelling skills to content that helped fans bring E&J Spiced home for the holidays.
We partnered with Spice to help us launch E&J Spiced for the holiday season, creating everything from point of sale materials to social media support to co-branded swag.
