# E&J x Spice Adams

From influencer gifting to managing social media campaigns the EJ Spiced campaign cast a wide net for the EJ Brandy Spiced launch. See how Moosylvania helped put Spice on the map.

#  An Original Approach to E&J x Spice Adams

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## The Challenge

E&J has a captive audience with the Moose-built E&J Family loyalty platform. But to help engage our Family, we needed to find the perfect partner – one with a connection to our target and a personality in line with our brand’s.

##  The Solution

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The Spice was right. Moosylvania signed former NFL defensive lineman turned internet superstar Anthony ‘Spice’ Adams to a multi-year contract to create content for E&J.

Our new franchise player has helped the brand amplify everything from new product launches to a holiday program that invited the E&J family to ‘Nog with us all season long.

Spice lent his unique voice and storytelling skills to content that helped fans bring E&J Spiced home for the holidays.

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We partnered with Spice to help us launch E&J Spiced for the holiday season, creating everything from point of sale materials to social media support to co-branded swag.

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[@ejbrandy](https://www.instagram.com/ejbrandy/reel/CGiIQ88lBWz/)   59182 views

The [@Spiceadams](https://instagram.com/Spiceadams) drip is on a whole different level 🔥 You could score the custom E&J x Spice Adams set now, link in the bio to enter for a chance to win. See site for official rules.

😀 🙌🏾🙌🏾

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[Back To Work ](/work/#work-10)