The Challenge
There is no shortage of cigar content online and in print, but the vast majority of that content is geared towards veteran cigar enthusiasts. How could we engage with – and add value for – those newer to the hobby?
There is no shortage of cigar content online and in print, but the vast majority of that content is geared towards veteran cigar enthusiasts. How could we engage with – and add value for – those newer to the hobby?
Moosylvania gave cigar fans, both new and existing, a place to connect with their favorite brands – and other cigar smokers – by launching Cigar World, a robust content platform backed by a powerful Hubspot CRM database.
With heavy social support and an SEO-forward content strategy, Moose quickly established Cigar World as one of the top cigar education and engagement destinations in the business.
Cigar World quickly became a go-to source for cigar news, lifestyle content and community engagement.