Content Strategy, Video Production, Promotion

Making the Cut

Making the Cut: Training Camp with Mr. Punch

To entertain and engage Punch's hardcore football fans, we created two seasons (8 episodes in all) of "Making the Cut: Training Camp with Mr. Punch." The series follows the wooden bobblehead and Punch mascot, Mr. Punch, as he tries to make a professional football team. 

This following recap demonstrates the content development. For the complete season, check it out on punchcigars.com.

The videos drove consumers to enter to win a Punch-branded Yeti Cooler, as well as, enjoy all the other oddities in Mr. Punch's Den at punchcigars.com.

punch yeti promo website

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