The Challenge
As the Official Vodka of the NHL®, New Amsterdam Vodka wanted to grow its brand awareness among the wide network of National Hockey League fans, underscoring its relevance and connection to hockey culture.
An Original Approach to Nav X NHL
The Solution
Seeing the notable overlap between vodka drinkers and NHL enthusiasts, Moosylvania created a program to help New Amsterdam Vodka show up for hockey fans.
This approach met hockey fans where they were and showed them that New Amsterdam Vodka was there to help them celebrate their wins on the ice (and off). This helped establish New Amsterdam Vodka as the icon that it is, and led to a notable increase in sales.
Custom, team-specific bottle wraps let fans bring New Amsterdam Vodka to their home ice.
Local out-of-home and point of sale executions raised the profile of the brand and made us synonymous with hockey in NHL cities.
Season-long activations kept us top of mind from preseason to playoffs, with tentpole campaigns giving fans the chance to win prizes from tickets to gear to games for their fan cave.