# Pink Whitney Vodka

Discover how Moosylvania brings packaging design and point of sale to life to showcase the New Amsterdam Vodka Pink Whitney. Learn more about our approach.

#  An Original Approach to Pink Whitney

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## The Challenge

When Spittin’ Chiclets podcast host Ryan Whitney told listeners how much he loved mixing New Amsterdam Vodka and pink lemonade, he unknowingly created a viral sensation. Fans quickly spread the drink, dubbed the “Pink Whitney,” all over social media and New Amsterdam wanted to capitalize on the momentum.

##  The Solution

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We helped transform the drink from a social phenomenon to a full-blown brand: Pink Whitney by New Amsterdam Vodka. This included designing the packaging and launch campaign materials.

Through packaging and bottle design, point of sale materials, on premise support, social media buzz, and industry publications, Moosylvania was able to build hype around the new offering and successfully bring it to market.

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We designed an iconic label with elements important to Spittin’ Chiclets fans—and one that stood out immediately on the shelves.

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Eye-catching materials both in store and on premise helped bring the spirit of Pink Whitney to life for fans.

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We brought an exciting social campaign to life that created buzz and featured the stars of Spittin’ Chiclets, and made sure all the right people were talking about the Pink Whitney phenomenon.

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