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An Original Approach to RumChata CRM

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The Challenge

RumChata wanted to connect with fans and build loyalty beyond the holidays, but they were missing a key ingredient: an email database.

 

The Solution

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Moose grabbed fans’ attention throughout the busy holiday season with a progressive sweeps where prizes got increasingly larger as the weeks went on.

This allowed us to maximize awareness, test and refine our paid media strategy, and create a hook for entrants to opt-in to receive future brand emails.
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The Moose team curated, designed and fulfilled 4 rounds of prizes to bring this sweepstakes to life. 

With a paid media budget of under $4,000 we were able to solicit 19K entrants, with a 72% email opt-in rate, growing RumChata’s email list by 3500% in 1 month.

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With a paid media budget of under $4,000 we were able to solicit 19K entrants, with a 72% email opt-in rate, growing RumChata’s email list by 3500% in 1 month
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