Every legend has an origin story.
To engage our fanbase, Moose created content that continues to tell that epic tale – and gave fans ample opportunities to participate in shaping the next chapter of the brand’s story.
It’s a legendary beginning and a story that begged to be told. To build brand equity and engage our audience, Moose created a series of videos that recounted Seibei’s epic tale – and showed viewers how his pioneering spirit still guides the brand today.
Programmatic Media Buy
This video content was the centerpiece of a media strategy designed to raise the brand’s profile and standing with consumers. We seeded the videos via pre-roll, banner ad and app interstitial placement, and the campaign was supported with paid social media.