Branding Story, Video Production, Media Strategy

Legendary Bĭru

Every legend has an origin story.

Sapporo was founded in 1876, but its origins go back even further – to one huge risk taken by Seibei Nakagawa, that set in motion a chain of events that would ultimately lead to the creation of Sapporo.

Seibei Nakagawa

It’s a legendary beginning and a story that begged to be told. To build brand equity and engage our audience, Moose created a series of videos that recounted Seibei’s epic tale – and showed viewers how his pioneering spirit still guides the brand today.

Programmatic Media Buy

This video content was the centerpiece of a media strategy designed to raise the brand’s profile and standing with consumers. We seeded the videos via pre-roll, banner ad and app interstitial placement, and the campaign was supported with paid social media.

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