The Challenge
Sewing industry leader SINGER® needed help taking their first ever craft cutting machine to market—and ensuring their sewing success translated into consumer demand for the new product.
An Original Approach to Singer Momento
The Solution
Working from prototype to final product, we created a name, brand identity, branding package, and complete go-to-market strategy for SINGER’s new craft cutting machine: the Momento.
Our campaign focused on how creators could use the newest machine from the trusted brand in sewing to Craft Moments That Matter.
We spoke to crafters’ passion—and hearts—with video content illustrating how SINGER Momento could help them make the most of their projects.
Retail POS met crafters where they already were, and invited them into the new world of Momento.