# Singer Momento

See how Moosylvania helped develop a go-to market strategy for the emerging brand Singer Momento. Including developing positioning, packaging, and paid media strategy for the brand launch.

#  An Original Approach to Singer Momento

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## The Challenge

Sewing industry leader SINGER® needed help taking their first ever craft cutting machine to market—and ensuring their sewing success translated into consumer demand for the new product.

##  The Solution

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Working from prototype to final product, we created a name, brand identity, branding package, and complete go-to-market strategy for SINGER’s new craft cutting machine: the Momento.

Our campaign focused on how creators could use the newest machine from the trusted brand in sewing to Craft Moments That Matter.

We spoke to crafters’ passion—and hearts—with video content illustrating how SINGER Momento could help them make the most of their projects.

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![singer final image]()

Retail POS met crafters where they already were, and invited them into the new world of Momento.

[Back To Work ](/work/#work-14)