While STōK Cold Brew already has a strong fan base, the brand wanted to deepen engagement, expand brand recognition, and keep consumers fueled wherever they were headed, solidifying STōK as the official cold brew of bold, on-the-go moves.
We brought STōK directly to consumers through on-site activations across the country, supported by strategic influencer partnerships. The iconic STōK-Mobile made stops at BeachLife in Redondo Beach, California, and the GoPro Mountain Games in Vail, Colorado, serving cold brew and creating memorable brand moments.
Along for the ride was ChickenJawsh, whose upbeat personality and always STōK'd attitude made him a natural fit to create authentic, entertaining content with fans throughout each event. Moose was boots on the ground, capturing content in real time throughout the entire event, making sure not to miss a drop of the cold-brew-fueled action.
We put ChickenJawsh front and center, capturing genuine fan interactions as he handed out STōK Cold Brew throughout the event.
We followed ChickenJawsh as he chased the sunrise, capturing the naturally STōK'd mentality that resonates with both his audience and STōK fans.
Jawsh took to the GoPro Mountain Games as our man-on-the-street interviewer, stopping fans to find out what gets them STōK'd.
By partnering with creators who embodied the STōK mindset and showing up at real-world experiences, the brand showed up in a way that felt real to both the brand and the creator.