The Definitive Ranking

The delicious duo brought flavorful fun to a whole new level when they came together to launch Sparkling Ice STARBURST zero-sugar beverages. Prior to its release, the collab generated nonstop buzz online, and organic TikTok content racked up more than half a million views.

Target hit the bullseye with its Wicked campaign, which brought Oz to fans and capitalized on the buzz surrounding the blockbuster film. The Minneapolis-based company was the exclusive retailer for nearly all official Wicked merch, including limited-edition Stanley Quenchers and a clothing line created by the movie’s costume designer.

Two celebrity brands – Kendall Jenner’s spirit and Emma Chamberlain’s coffee brand – came together to prove that espresso martinis are best made with tequila. Consumers could try their take on the popular cocktail using limited-edition Candied Pecan Cold Brew Singles inspired by the flavors of reposado tequila, or by purchasing limited-edition 818 espresso martini bundles on the coffee brand’s website.

Move over, milk: OREO has a new bestie, and it’s Coca-Cola. The collab aimed to target young consumers with novel food and beverage offerings, exclusive Forever 21 “Bestie Mode” merch, and an interactive Spotify activation that allowed fans to compare music preferences with friends.

The luxury auto brand and the storied whisky distiller partnered for a visionary bottle design that played up the heritage of both brands: the Macallan Horizon. This horizontal whisky bottle filled with a 46.6% ABV blend is an homage to both partners’ commitment to craftsmanship (and it only runs you about $51k).

To celebrate its 40th anniversary, the makeup juggernaut collaborated with the UK design brand to help fans embrace the beauty of black in their homes. The result was M•A•C Black 40, a limited-edition paint, and every tin purchased came with a black M•A•Cximal Silky Matte Lipstick.

Fresh off of a brand reimagining, Persil partnered with renowned designer Christian Siriano to highlight the detergent’s fabric care benefits through a Wardrobe Refresh Hotline™ on TikTok Live. The digital event gave viewers a chance to ask Siriano for expert advice on how to care for their wardrobe, restyle loved clothing items, and express themselves creatively through fashion.

The unlikely duo came together to launch a limited-edition nail polish collection featuring eight bold chip-inspired shades. The collab proved to be a successful crossover and united Risqué's beauty-savvy audience with Doritos’ vibrant, youthful crowd to amplify reach.

Rather than slapping a logo on a shirt and calling it a day, J.Crew took a different approach to its partnership with FX’s highly acclaimed series, The Bear. Apparel from the limited-release capsule featured niche references to the show and subtle nods to beloved characters from the Fak family, which resonated with fans right away.

The two brands teamed up to help fans murder their hunger and thirst with the ultimate challenge. Those who ordered Mad Mex’s 1kg burrito were treated to a free can of Liquid Death and entered for the chance to win a free burial plot—post food coma, of course.

Vodka and cranberry juice have been mixed together forever, so it’s about time that Absolut Vodka and Ocean Spray made things official. In February, the two brands hard launched an assortment of canned, ready-to-drink vodka cranberry cocktails, and partnered with pop culture personalities Becca Tilley and Tanya Rad for a limited-time Galentine’s Day promotion.

The value-driven fashion brand made headlines by partnering with public figure and anti-bullying activist Monica Lewinsky for the You’ve Got The Power collection. The workwear line was designed to empower women both in the office and at the polls as the 2024 election season drew near.

An unexpected team-up of the popular language lesson app and cozy foam footwear took Duo the Owl’s daily learning reminders to a new level. Available at the Duolingo Streak Society Pop-Up or online, the custom green clogs and coordinating Jibbitz were designed to help people kick off a learning streak in style.

Just in time for National Donut Day, these two brands announced a limited-edition line of Dunkin’ Scrub Daddy and Scrub Mommy sponges shaped like your favorite pastries. The collab began as a witty social interaction, but became reality as a way to highlight Dunkin’s playful spirit and Scrub Daddy’s practical effectiveness.

You’ve heard of that me espresso, but we’re all about Sabrina Carpenter and Dunkin’ Donuts’ Brown Sugar Shakin’ Espresso. Inspired by Carpenter’s hit 2024 song, the limited-time iced coffee drink officially hit the menu on December 31, closing out what proved to be a defining year for the pop star.

The two ratings giants collaborated to produce a real-time alternate Monday Night Football broadcast that featured fully animated, Simpsons-inspired avatars for each player as well as appearances from fanatical Simpsons family members. The Simpsons Funday Football was available in 145 markets, offering viewers around the world an experience that blended the excitement of the NFL with the cultural touchpoint of television’s longest-running primetime scripted series.

We’ll say it: Heinz and Absolut Vodka “cooked” when they created this tomato vodka pasta sauce. The beloved food and beverage brands drew inspiration from Absolut Vodka's iconic print ads, reimagining the silhouette aesthetic to promote the collab out of home and on social.

The heavy-metal water brand and vegan beauty company won over the internet with their “subversive and bizarre” coffin-shaped makeup set, which sold out in 45 minutes. In addition to a 24-hour Roblox campaign and online commercial, Liquid Death and e.l.f. Cosmetics tapped in Julia Fox for the ultimate Corpse Paint Vault PR stunt.

Proving that Cheez-It can think outside the box, the brand partnered with Taco Bell to offer four new menu items featuring the distinct cheezy, crunchy goodness of their crackers. The result: innovation that delivered a delicious experience for fans of each brand.

What started with a savvy play on a popular sad guy meme turned frowns upside down with a series of media placements and commercials hyping the coffee house chain. Whether Affleck was working the drive-thru, meeting with other possible ambassadors like Ice Spice, chasing his dreams of music stardom or launching the DunKings line with longtime collaborator Matt Damon, Ben kept the collab real – and real funny.

Spongebob Squarepants fans rejoiced when Wendy’s, Nickelodeon, and Paramount joined forces to bring Bikini Bottom’s famous meal to life. The limited-time menu made waves in October and featured a Krabby Patty Kollab burger and Pineapple Under the Sea Frosty.

Recognizing that its vintage wrappers could be used to spark memories and conversations among dementia patients, the 200-year-old chocolate company teamed up with the UK charity to help senior living facilities and families affected by the disease. During Dementia Action Week, Memory Bar Boxes featuring Cadbury’s classic packaging designs were made available to the public and distributed to care homes.

Millennials and zillennials’ Polly Pocket dreams came true when Mattel and Airbnb teamed up to transform the pocket-sized doll’s Slumber Party Fun compact into a life-sized vacation rental. Those lucky enough to book a stay before it sold out enjoyed access to Polly’s closet, where they could try on the iconic gummy-textured clothes, and interact with a vanity stocked with nostalgic hair and nail accessories.

Of course a brand dedicated to helping people look more youthful should partner with one of the most youthful looking men alive. With influencer involvement, experiential components and a series of ads, this extended campaign created social buzz around the idea that Michael Cera founded CeraVe, simultaneously gaining media traction and clarifying the proper pronunciation of the moisturizer moniker.