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Anchor Brewing
Raise Anchor with America's First Craft Brewery
Moose helped write the next chapter in the storied history of America’s First Craft Brewery: Anchor Brewing.
The Deets
Project
Anchor Rebrand Launch
Client
Anchor Brewing
Year
2021
Category
Full-Funnel Programming
Services
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Video
- Brand & Project Management
- Out-of-Home
- Social & Digital Assets
The Situation
After 125 years of paving the way for the craft beer movement, Anchor Brewing was looking to launch the next chapter for the brand.
The Challenge
Pay homage to the roots of the America’s First Craft Brewery while making the brand more relevant to a new generation of beer drinkers.
The Insight
This “old” brand and a newer consumer already had a few things in common–like a thirst for adventure and an appreciation for those who blaze their own trails.
Our Solution
Moose created a relaunch campaign that raised an Anchor to those who share the brand’s pioneering spirit and set the brand on a course towards the future.
Our launch spot drove awareness of the brand and showed beer drinkers the new look of Anchor Brewing.
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Thirsty For More
A microsite dove deeper into Anchor Brewing’s relaunch, telling the story of our past while setting the tone for the next 125 years.
Out-of-home placements promoted individual core and seasonal beers and ushered in a new tone for the brand.
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