Staying Classy with Captain Black
To make Captain Black more relevant to a new generation, Moose introduced them to a new brand spokesman: the Classy Gentleman.
- Targeting & Discovery
- Strategic Planning
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- In-House Video & Photography Lab
- HTML Emails
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Community Development
- Analytics & Reporting
Captain Black is America’s number one selling brand in a pipe tobacco category that’s, in general, devoid of personality.
Make the brand relevant to a new generation of consumers.
The notion of smoking a pipe comes with a certain aura of refinement. With our heritage, Captain Black could be the brand to bring that feeling to new consumers.
With tongue firmly planted in cheek, we educated fans on what it means to truly be refined by introducing them to our new spokesperson: the Classy Gentleman.
Class is in Session