-
Captain Black
Staying Classy with Captain Black
To make Captain Black more relevant to a new generation, Moose introduced them to a new brand spokesman: the Classy Gentleman.
The Deets
Project
Classy Gentleman
Client
Captain Black
Year
2022
Category
Full-Funnel Programming
Services
- Targeting & Discovery
- Strategic Planning
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- In-House Video & Photography Lab
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Community Development
- Analytics & Reporting
- Video
The Situation
Captain Black is America’s number one selling brand in a pipe tobacco category that’s, in general, devoid of personality.
The Challenge
Make the brand relevant to a new generation of consumers.
The Insight
The notion of smoking a pipe comes with a certain aura of refinement. With our heritage, Captain Black could be the brand to bring that feeling to new consumers.
Our Solution
With tongue firmly planted in cheek, we educated fans on what it means to truly be refined by introducing them to our new spokesperson: the Classy Gentleman.
-
Class is in Session
Check out more of our full-funnel programming
Helping New Amsterdam Vodka Put Its Best On Ice
We made it possible for New Amsterdam Vodka to connect with hockey fans through a well-rounded partnership with the National Hockey League.
Getting on a Roll with International Sushi Day
Moosylvania helped Sapporo plant a flag in a beer drinking holiday that no other brand could own.
Growing a Partnership from the Ground Up
When Macanudo partnered with boutique winery Flint Knoll on a new cigar, Moose told the story of the partnership from the ground up.
A Better Way to Buy and Sell
When does buying things from strangers on the Internet feel safe? When people use Purchase Protection from Venmo. Moosylvania had Venmo’s back when this service launched in 2021, showing users that the app had theirs.
Exploring Crypto with Venmo
How can an app that focuses on ease and simplicity get users to explore the financial complexity of crypto? We took a deep dive to help people dip their toes into crypto with Venmo.