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Captain Black
Staying Classy with Captain Black
To make Captain Black more relevant to a new generation, Moose introduced them to a new brand spokesman: the Classy Gentleman.
The Deets
Project
Classy Gentleman
Client
Captain Black
Year
2022
Category
Full-Funnel Programming
Services
- Targeting & Discovery
- Strategic Planning
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Social & Digital Assets
- Packaging Design
- In-House Video & Photography Lab
- HTML Emails
- UX/UI
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Community Development
- Analytics & Reporting
- Video
The Situation
Captain Black is America’s number one selling brand in a pipe tobacco category that’s, in general, devoid of personality.
The Challenge
Make the brand relevant to a new generation of consumers.
The Insight
The notion of smoking a pipe comes with a certain aura of refinement. With our heritage, Captain Black could be the brand to bring that feeling to new consumers.
Our Solution
With tongue firmly planted in cheek, we educated fans on what it means to truly be refined by introducing them to our new spokesperson: the Classy Gentleman.
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Class is in Session
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