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Tractor Beverage
Celebrating Farm Fresh Flavor with Tractor Beverage
We launched an on-premise sampling program on National Farmers’ Day to celebrate the true roots of Tractor’s fresh beverages.
The Deets
Project
Bringing Farm Fresh Flavors to Restaurant Fountains
Client
Tractor Beverage Co
Year
2023
Category
Full-Funnel Programming
Services
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Social & Digital Assets
- Display & Retail Enhancements
- Experiential Events, Tours & Sampling
- Digital, Print & Collateral Production
The Situation
Tractor Beverage Co. wanted to grow its relationships with quick-service restaurants and increase consumer awareness of its organic craft juices and teas.
The Challenge
We needed to create a turnkey on-premise sampling program that showed QSR employees and guests what makes Tractor different – and delicious.
The Insight
While Tractor's flavors are incredible, the brand's values are even more impactful. Launching on National Farmer's Day gave us the opportunity to highlight both.
Our Solution
Our engaging, educational campaign turned QSR employees into brand ambassadors and converted diners into devoted Tractor fans.
We worked with restaurant partners to create display and social ad placements promoting the offer.
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FRESH AND FREE
Tractor's organic, Non-GMO beverages were highlighted in on-premise promotional posters.
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