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  • Every two weeks, we announced a new summer-themed giveaway, limiting the prize pool and entry period to drive urgency. All prizes were curated, designed, and fulfilled by the Moose team.

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    To enter, fans could take a quiz on our website and provide their email address. Targeted social ads helped reach Rumchata superfans. In a few short weeks, we grew the subscriber list by 32%.

    • Crack open summer

    With a small paid media budget, we boosted each prize post to reach more fans, resulting in nearly a million impressions.