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International Sushi Day
Getting on a Roll with International Sushi Day
Moosylvania helped Sapporo plant a flag in a beer drinking holiday that no other brand could own.
The Deets
Project
Creating a Unique Occasion for Sapporo
Client
Sapporo Premium Beer
Year
2021
Category
Full-Funnel Programming
Two-Way Engagement
Services
- In-House Front- & Back-End Development
- Digital, Print & Collateral Production
- Community Listening
- Community Development
- Analytics & Reporting
- Social & Digital Assets
- In-House Video & Photography Lab
- Content Strategy
- Brand & Project Management
- Consumer Promotions
- Display & Retail Enhancements
- Influencer & Superfan Partnerships
- Experiential Events, Tours & Sampling
The Situation
Sapporo is a premium beer that has struggled to find occasions to own. Corona has Cinco de Mayo. Guinness has St. Patrick’s Day. What could Sapporo become synonymous with?
The Challenge
Find an occasion authentic to the brand and build it into a pillar of the annual marketing plan.
The Insight
With its versatile flavor profile and Japanese heritage, Sapporo is THE beer to drink with sushi.
Our Solution
Plant our flag in a beer-drinking holiday of our own: International Sushi Day. Since debuting the annual campaign, we expanded fan participation opportunities and spurred year-over-year sales growth.
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Celebrate with Sapporo
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