Sipping Into Summer With Bachelor In Paradise
Partnering with former contestants Aaron Clancy and James Bonsall, who made waves for finding bromance instead of romance on the show, we launched a campaign inspiring fans to shake up their summers and cheers to the unexpected with new Bachelor in Paradise x RumHaven cocktails.
Bachelor in Paradise
Partnerships & Collabs
As a brand that encourages fans to "Sip Into Paradise," RumHaven Caribbean rum with coconut liqueur wanted to deliver a partnership that brought the promise of the tropics to life for its fans.
We wanted to reach millennial women in an authentic way that resonated with both their interests and the brand’s.
Millennial women love The Bachelor, and it just so happens that one of The Bachelor’s properties takes place in the tropics! In 2020, we started working with franchise-affiliated influencers and media outlets, including fan-favorite couple, Hannah Godwin and Dylan Barbour, and The Skimm.
After years of relationship-building, we established an official, ongoing partnership with Bachelor in Paradise, which debuted in 2022. We created campaigns encouraging fans to sip like the stars and mix up their summers in the spirit of the show.